The company Mori Collective was founded in 2015 in Helsinki, Finland, and consists of two labels Mori and Diamonds From Dirt, DFD. The aim is to design stylish and ethically produced slow fashion and streetwear in two lines, both with unique approaches.
The name Mori Collective captures the core values of the company as the word Mori has two essential translations. In Japanese, Mori means forest, and in Latin, it refers to mortality. The name emphasizes the importance of protecting nature, and at the same time, it reminds of our limited time to realize dreams.
Clothes labelled under Mori are produced in small series in Estonia. The mission is to pay close attention to the whole product life cycle when the materials are selected. Mori labelled pieces are stylish, timeless and minimalist designs with special twist. Diamonds From Dirt is an exclusive line as all of the DFD clothes and accessories are made from reused or industry leftover fabrics in Finland. DFD clothes are for those who dare to wear unique pieces and still care deeply for our environment. Alongside clothing, Mori Collective’s jewellery is responsibly and close-by produced. Pieces are made from Finnish birch and laser cut and assembled in Finland.
During the last year, Tytti and Jenni also started to design together. Earlier, Tytti has designed Mori pieces and Jenni the Diamonds From Dirt pieces. The designers Tytti and Jenni both value use of new recycled textiles and industry leftover materials combined with close-by produced small series. In these new Mori Collective pieces, inspirations and ideas of both designers are combined. Jenni’s bold ideas and Tytti’s more minimalistic visions result unique Mori Collective style. When creating the new pieces, Jenni has been responsible of the design, fit and patterns, and Tytti has sourced materials and arranged production.
All together, we can proudly say that everything we design is by Mori Collective.
Clothes labelled under Mori are produced in small series in Estonia. The mission is to pay close attention to the whole product life cycle when the materials are selected, and GOTS-certified organic cotton and recycled textiles are the main materials. Mori labelled pieces are stylish, timeless and minimalist designs with special twists of soft velvet surfaces and unique prints.
Diamonds From Dirt – DFD is a street fashion brand with a green heart.
DFD offers an ecological and sustainable alternative – without compromising on style.
The pieces are mostly made of recused material. New items are made out of used clothing and in this way they will save resources and energy. The products are designed and made in Finland.