–The word MORI has two essential translations.
In Japanese it means forest, in Latin, mortality. These meanings summarize the core values of the company. It emphasizes the importance of protecting nature, and at the same time it reminds of our limited time to realize our dreams.
The aim is to design stylish and ethically produced slowfashion and streetwear. The design process considers the whole product life-cycle. Continuous and timeless collections are inspired by nature, geometry and symbolism as well as high quality, organic and recycled fabrics.
–MATERIALS & PRODUCTION
Mori produces small series in a small town Türi, Estonia, in addition to special pieces made in Finland. The clothes are made of variety of organic, natural, and recycled fabrics such as GOTS certified organic cotton from Turkey and textile industry leftover fabrics. The wool fabrics for the jackets are woven in Europe. The SS17 collection will include also dresses made out of Finnish Nokian Neulomo‘s fabric.
T-shirts and tote bags are 100% recycled and made by Finnish Pure Waste Textiles. Some of the prints are printed by ourselves and some in a print in Helsinki.
Mori Collective’s jewelry is made from birch, and they are laser cut and assembled in Helsinki.